THE BUSINESS PROBLEM
Complex website with multiple verticals to address.
Desire for an increase in click throughs or phone calls to sales teams.
Challenging for the user to navigate deeper levels of website.
Maintaining new brand look and feel.
THE SOLUTIONS
14% increase in web traffic.
The company saw an increase of 17% in overall sales.
Introduction of the "mega" menu, allowing users to scroll through all major service options available.
Color scheme and hierarchy developed so user knows where they are going at any given moment.
MY ROLE
Art Director, UX Designer
Visual design and UX of product, maintaining brand look and feel.
Management of the UI designer and cross functional teams to develop the product.
