THE BUSINESS PROBLEM
Sales team needed a goto tool for interior designers in sustainability
Increase sales and client engagement
Current tool is not responsive or mobile friendly
Product search not optimal
THE SOLUTIONS
Web traffic increased 10%
Clients were able to search for their own products
Clients were empowered to help build the database of products
Admin side of the product was retooled for greater engagemen
MY ROLE
Art Director, UX Designer
Managed the UI Designer to conduct user surveys for both internal and external users
Drove cross functional dialog between sales, engineering, design and corporate teams
Visual design and UX of product, maintaining brand look and feel
Previous design very outdated.
Not responsive or usable on mobile devices.
Product filtering only worked in a linear fashion.
Search function not predictive.
No accommodation for the user to casually browse products.
Engagement so low, sales teams could not leverage its use.
Clients seeing product as a liability.
