THE BUSINESS PROBLEM
Inconsistent design, spacing, font, layout and color not consistent throughout site
Voice of web content not concise or understandable to the user
THE SOLUTIONS
Utilize rapid prototyping, define a color palette according to the brand.
Help to define the brand guidelines
MY ROLE
Visual Designer, Webflow / HTML coding
Created an overall look and feel.
Defined each section with a complimentary color and associated image
Made use of consistent fonts and spacing of elements on page.
